I’m a senior product & design leader with 25+ years in digital transformation, product strategy, and experience design. I help organisations build customer-centred products by aligning Product, Design, and Engineering around clear, outcome-driven ways of working. My work spans web, mobile, IoT, and physical environments, with a focus on improving experience, clarity, and strategic direction.

Starting as both a designer and developer, I blend strategic thinking with execution depth, bringing a practical and calm leadership style that helps teams deliver meaningful change at scale.